Uganda is one of the world’s leading coffee producers, yet many entrepreneurs never fully explore where the highest value is captured within the coffee value chain. In this insightful Business Recovery Series session by Enterprise Uganda, Gerald Katabazi, Founder & CEO of Volcano Coffee, shares practical lessons from building a Ugandan specialty coffee brand that is now expanding into international markets. Gerald walks participants through the real structure of the coffee value chain—from production and processing to branding, value addition, and export readiness. He explains how entrepreneurs can identify strategic entry points beyond farming, build systems that meet global market expectations, and position their enterprises for long-term growth.
This session highlights the importance of innovation, leadership, and Business Development Services (BDS) in strengthening Uganda’s coffee sector and creating sustainable business opportunities for entrepreneurs. The Business Recovery Series is part of Enterprise Uganda’s ongoing commitment to strengthening entrepreneurship, business growth in Uganda, and enterprise competitiveness through practical training and ecosystem engagement. If you are exploring opportunities in coffee, agribusiness, or export markets, this session provides valuable insights on where to start and how to grow strategically.
▶ Watch the full session and learn how to position yourself in the coffee value chain.