Setting the Pace for 2026: How Businesses Survive Tough Times — and What Entrepreneurs Must Do

This opening session of the Business Recovery Series sets the tone for the year as Enterprise Uganda hosts Charles Ocici, Director General of Enterprise Uganda, Financial Literacy Coach, Business Development Advisor, and Author. The session provides entrepreneurs with grounded, practical insights on how businesses continue operating, adapting, and surviving during challenging economic times. Drawing from real experiences of businesses that struggled—and those that endured—Charles unpacks the decisions, leadership approaches, and financial disciplines that make the difference. Entrepreneurs are guided on how to remain focused, protect business continuity, and make strategic adjustments that support business growth in Uganda.

The discussion highlights the importance of clarity, resilience, and informed decision-making within the Business Development Services (BDS) framework, especially at the start of a new business cycle. This session reinforces Enterprise Uganda’s role as a trusted national institution supporting entrepreneurship, leadership, and innovation, while helping SMEs navigate uncertainty with confidence and purpose.

Watch the full session.